InfoQ's coverage of Apple's Reference Image design points to a major provenance shift: trust may have to start at capture, not after an image has already entered the content pipeline.
That matters because generative AI has weakened the old assumption that photos are evidence by default. Signing pixel data at the sensor does not solve every manipulation problem, but it changes where verification can begin.
The next question is interoperability. Provenance systems only become useful if platforms, journalists, courts, and ordinary users can understand what the signature proves and what it does not.
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