Keenable is betting that agents need their own version of the web’s information layer. A human can scan search results and decide what to trust. An agent needs cleaner context, fresher pages, and boundaries it can understand before it acts.
This is a strong signal that agent infrastructure is becoming its own market. The agent era needs retrieval built for machines that take action, not only people who click links.
Bad context makes bad agents. If developers want agents that can browse, compare, buy, schedule, or research, the indexing layer becomes part of the safety and reliability stack.
The next thing to watch is whether agent-first indexing becomes a standalone category or gets absorbed by search engines, browsers, and model platforms.
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