ProductsAug 27, 2026watch
Shopping-agent research shows autonomy can still make ordinary choices worse
Shopping sounds like an easy job for agents until the agent has to make a real decision. Preferences are messy, prices change, reviews are noisy, policies differ, and the best choice is often not the item with the cleanest product page.
Why it matters: The next step is not simply better product search. It is trust design. Users need spending limits, explanation, comparisons, return-policy awareness, and approval moments. Until agents can handle ordinary tradeoffs well, letting them buy on your behalf will remain more demo than daily habit.